Value daily deals

How deals work

Where discounts come from, and what they hide.

1 guides

Miniature wire shopping trolley standing empty on a white desk in front of an open laptop — A toy trolley beside a laptop, the stock shorthand for an online basket waiting to be filled.Photo: Shixart1985 · CC BY 2.0 · Wikimedia Commons · Open source page

Supermarket bakery cabinet of pastries above a red shelf label showing a reduced price and 37 percent off

How deals work

How a discount percentage is calculated, and what it is calculated from

The same $30 off reads as 25% or 67% depending only on the reference price. How the badge arithmetic works and what the FTC pricing guides require of it.

Updated 11/3/2026 · 11 min

Photo: Ibrahim Husain Meraj · CC BY-SA 4.0 · Wikimedia Commons