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A toy trolley beside a laptop, the stock shorthand for an online basket waiting to be filled.Photo: Shixart1985 · CC BY 2.0 · Wikimedia Commons · Open source page How deals work
Where discounts come from, and what they hide.
1 guides

Cash held over a toy trolley, a reminder that a bargain only counts against what you planned to spend.Photo: Shixart1985 · CC BY 2.0 · Wikimedia Commons · Open source page Price history
Reading a price curve before you buy.
1 guides

Entering card details to finish an order, the step worth doing only on a site you trust.Photo: Shixart1985 · CC BY 2.0 · Wikimedia Commons · Open source page Comparisons
Like-for-like comparisons on the specifications that matter.
0 guides

A single word on the glass still does most of the work of pulling shoppers into a furniture showroom.Photo: Darifengm 092 Shtiah · CC BY-SA 4.0 · Wikimedia Commons · Open source page Timing
When buying later is cheaper.
0 guides

A faded roadside sign promising lowest prices, a claim that long predates online price comparison.Photo: David Falconer · Public domain · Wikimedia Commons · Open source page Traps to avoid
Dark patterns, bundles and fake reference prices.
1 guides

Reduced-price labels in a bakery cabinet show the original price struck through beside the new one.Photo: Ibrahim Husain Meraj · CC BY-SA 4.0 · Wikimedia Commons · Open source page Budget and prices
What the total comes to once everything is counted.
0 guides